The Best Retirement Income For 2021

There are two types of income you can have (according to the IRS). That’s active (or earned) income or passive (unearned) income. The difference is in how you get it and how it’s taxed

How To Make Money In Retirement

Active income is money you exchange your labor for. I do that on a part-time basis.

The easiest way to supplement your retirement income is to simply keep working either full or part-time. Assuming you’re physically and mentally able to keep working. Being mentally able is very important. If you’re not happy with your retirement job or you don’t like what you’re doing, it may have an adverse effect on your physical health.

Active or earned income can be done almost immediately, but passive income takes time to generate and usually takes some investment up front.

Everybody knows how to make active income. You work for it and get paid for your labor. That’s what a lot of retirees, including me, do either on a full or part-time basis. I actually worked part-time for about ten years in the same profession I retired from.

What I want to touch on is passive income. You have to put in some work to get it started but once the money starts coming in, you may have to do very little except maintenance to keep it going.

If you are willing to put in some research, learning time and money, NOTHING BEATS PASSIVE INCOME..

How To Make Passive Income?

Passive income is that which you don’t exchange your labor for. This could include investments, residual income, affiliate income or rental income.

Passive income always takes a while to get started. As I mentioned, getting into this type of income stream depends a lot on how quickly you need extra money. I’ve listed four sources of passive income and there’s probably many more, but these can give you something to think about.

Investment Income: People who have been invested in the stock market, either directly or through mutual funds, have made a ton of money since November 2016.

Investing in the stock market probably has the most financial risk involved done carefully, it can be the most lucrative. There are tons of information that might be useful to help make an informed decision about investing.

Personally, I would start by learning how to invest and then start with a small amount of money that I could lose and not worry about. It might be beneficial to do some mock stock market trades to learn how the process works.

Affiliate Marketing: Building an online business takes a long time. Every overnight success story you hear about comes after months or years of research, study and hard work. But if you have an idea for a service or product that can be done online it might be worth the effort to pursue. Think about Angie’s list, eBay or Facebook.

Affiliate marketing requires the ability and knowledge to develop a website and content that fits the There are many online merchants from amazon to that offer affiliate programs. Do a search for a niche, products or services that you would consider.

Rental Income: If you have enough money to buy some rental units, this may be the best way to supplement your retirement income and leave a legacy for your family. Do some research into multi-family housing, apartments or commercial properties and see what’s available in your area. I know one guy who took equity out of his home to buy a rental unit. It worked for him, but it’s an idea that might not be for everybody.

Don’t jump into being a landlord without studying how to be a landlord. There’s a lot more to it than just buying a property and renting it out. There are government regulations to comply with and tax regulations that have to be considered.

If you decide to be a landlord, do a search for information on buying and owning rental units. Get a spreadsheet to plug in some numbers and see how specific properties will provide income. Learn the tenant/landlord laws in your area and get the advice of a real estate professional that you trust.

Deciding whether to use active or passive ways to supplement your retirement income is an important decision that should be based on your personal desires and current financial situation. But deciding how to supplement retirement income is something that most of us should look at to ensure that our financial future is secure during our retirement years. CLICK HERE and go to my website for a lot of FREE INFORMATION on retiring successfully.

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How To Win Big As A Beginner In 2021: Two Things You Must Focus On

If you focus on your Mailing List and your Product, you’ll make more progress faster than someone who tries to do many things at the same time.

Done well, your mailing list will bring you tons of qualified traffic and your products will put cash in your bank account. First, let’s look at your Mailing List.

1. Your Mailing List
Your Mailing List or simply List or Contacts or Audience or Subscribers is one of your most important assets online. From your list you’ll get your first customers.

You build your INITIAL list by reaching out to all the people you know, e.g., classmates, co-workers, colleagues, associates, ex-classmates ex-colleagues, friends, friends of friends, acquaintances and complete strangers.

Reach them through calls, text messages, emails, one-on-one, and social media such as Facebook, LinkedIn, and Twitter.

The most effective way to reach them as you’re starting out will be one-on-one at the malls, Churches, Mosques, conferences and other events.

Without trying to be too prescriptive, just start with small talk. Ask them how life is with them, what they’re doing now, and also share what you’re doing yourself.

For complete strangers, you can break the ice by asking what they do for a living. You can also ask about their other interests and whether they are visitors or whether they live around the area you met them.

Keep the relationship and conversation ongoing and warm to build rapport. In the process ask for their phone number and/or email address and start sending them relevant information based on their areas of interest.

You need between 100 and 250 names for a start. According to Joe Girard, the author of How to Sell Anything to Anybody, everyone on this planet knows at least 250 other people.

As your list becomes bigger, you will need a Contact Management System (CMS), or CRM (Customer Relationship Management) System.

A CMS will make managing your list easier and will be indispensable in the analysis of the performance of your customers in areas such as mail opening, click through, and Lifetime Value, to mention three.

There are many CMS out there, ranging from very sophisticated and expensive ones such as Keap (formerly Infusion Soft), Click Funnels, Ontraport, Kajabi, and Drip to relatively affordable ones such as Vonza, Constant Contact, ConvertKit, and MailChimp, to mention a few.

Each of the CMS have their advantages and disadvantages or pros and cons, but as a beginner, I’d recommend you go for MailChimp.

MailChimp is unpretentious, easy to use and above all, allows you a FREE PLAN of up to 2000 subscribers.

You need a free plan when you’ve not started making money.

However, having said that, you don’t even need a CMS at the beginning. All you need is Microsoft Excel Sheet to store your audience’s contact information, the key of which is the email address..

To manage your list and continue reaching out to more potential customers to grow your traffic, you also need your smart phone, WhatsApp and other Social Media accounts, particularly Facebook.

To establish your credibility and gravitas, build strong relationships and rapport, let your contacts know what you’ve accomplished.

Have you for instance written a book or books? Brag and talk about them. That is where your Products come in.

Let’s look at your Product next.

2. Your Product

Your Product is also one of your most important assets online.

Your Product and Mailing List are the two sides of the same coin: Your Online Business.

Your Product can be in the form of a book, an eBook, a Guide, an article, a Checklist, a Cheat-sheet, an App, a Code, or a Training Course.

Courses are popular Online because they are easy to sell digitally in the form of PDF, MP4, and MP3 and at ridiculously high margins.

People are always looking for ways to improve their lives so Courses come in very handy.

As a beginner all you need is a good Product in the form of a Course.

Though a Course can be Basic, Intermediate or Advanced, as a beginner, you’ll go a Basic (Entry-Level) Course.

An Entry-level Course is something that is low-priced but solves an immediate problem for your target audience.

You don’t need anything complicated, sophisticated or academic. All you need is a Product (Course) that solves an immediate problem.

For example, if I’m thirsty and you have water to sell, I will gladly buy it to quench my thirst (an immediate problem).

If for instance I have an itch and you have a balm that can immediately reduce my discomfort, I’d gladly pay you.

So link your Product to your target audience’s immediate problem not a future problem and you will not only win, but win big in 2021.

Online marketing experts talk about funnels. Your Entry-Level Product will be one of the top funnel’s prized assets.

Though the actual mechanic of creating a Product such as a Course, is beyond the scope of this article, there are basic things you need to know at this point.

To succeed with your Product (Course), ask your Audience what they are struggling with to discover their pain points.

Then ask them further, suppose I develop a product that solves your problem, would you buy or be willing to pay for it?

If 3 – 10 of your Audience Members say “Yes”, and better still are willing to pay you in advance, then you’re home and dry.

In short, if someone in your target audience is willing to pre-pay for your yet undeveloped Product, it means your Product’s idea is good.

The process of trying to find out if your target audience is willing to pay for your Product in advance is called idea validation.

Once your Product idea has been validated, go ahead and create the Product. That is all you need to do as a beginner.

Let me repeat, you’re on a firm ground when your audience members are willing to pre-pay for your Product.

Another way of creating a Product is to go ahead and create one based on your gut feeling and start selling without involving your target audience at the beginning.

This could be a bad idea if you spend a huge amount of money to create a Product only to discover after there is no market for it.

Involving your Audience at the beginning to co-create your Product is therefore a good ideal to pursue.

That said; however, do know that there is no perfect way for doing anything on and offline.

Just do what works and is working in the market that you serve. Do not try to reinvent the wheel.

For instance, I created my first two Products, Book Writing Clinic and Internet Business Mastery Course, based on gut feelings.

Both Courses have succeeded beyond my expectations, with over one hundred and fifty students enrolled in both.

So go ahead and create your first Product, e.g. a Course you can sell for between $19 to $99 per student.

Depending on your target audience, your approach and pricing will be different but the principles remain the same.

Once you create a successful Entry-level Product, you can add more features and benefits and upgrade it into an Intermediate-Level Product as time goes on and as your experience and confidence grow.

This article assumes you’ve attended some form of training that shows you the basics how online or internet business works.

If you have not, you have to because there are so many moving and changing parts so going it alone is not only fool hardy, but penny wise but pound foolish.

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6 Useful B2B Marketing Trends for 2021

We entered a new decade at the dawn of 2021. Previous decade began with a lot of businesses realizing the importance of exploring the digital landscape to expand their horizons. The spread of pandemic towards the end forced even more businesses to explore this avenue and as a result B2B digital marketing gained a fresh momentum.

While the opportunities have grown manifolds and possibilities are endless, the competitiveness has also grown proportionately. Innovation has become the key to surviving digital Darwinism. Digital content marketing strategies, search engine optimization (SEO) and other technology driven strategies now have a fair share of budget when it comes to overall marketing spends.

So, what are the B2B marketing trends that businesses ought to capture in the year 2021 to get that competitive edge? Below we mention some of the significant trends that cannot be ignored.

1) Content Marketing will continue to remain at the center of all campaigns: Digital content will continue to be the king. Google’s algorithm keeps getting smarter. Especially after BERT (Bidirectional Encoder Representations from Transformers-a paper published by Google’s AI Language researchers) update, it is believed that the ‘context’ of the content based on the user ‘intent’ has gained more prominence. Hence, content backed by proper keyword research, intended audience profiling, and analytical data etc will hold the key.

2) Influencer Marketing will gain momentum: Having eminent social media personalities on board to promote various products and services has already been in vogue when it comes to B2C marketing. In 2021, B2B campaigns will also tend to exploit it to the fullest because of its huge potential to drive sales. Moreover, it builds brand trust and loyalty. Influencer contents like case studies, webinars, video contents, and blog contents will continue to hit the platforms like Instagram, YouTube, and Facebook etc. TopRank Marketing has some interesting statistics related to this here.

3) Artificial Intelligence (AI) enabled marketing: AI is a great tool to trace digital footprints of consumers in order to understand their behavior and choices which in turn helps businesses to launch targeted marketing campaigns. Also, AI tools like Chatbots have already become an integral part of websites and according to a study, 67% of customers globally reported using a chatbot for customer support in 2017. There is no reason to believe that this number wouldn’t have grown since then. AI also facilitates programmatic Advertising, Semantic Searching, email personalization etc and hence, it is going to be a great tool for lead generation.

4) Video content marketing will increase its share: According to a study by Wyzowl, 86% of people would like to see more video from brands in 2020. Also, people watch an average of 16 hours of online video per week – a 52% increase in the last 2 years. It is safe to assume that video content marketing will continue to gain prominence and they are likely to offer a great ROI.

5) Virtual and Augmented Reality (VR/AR) will add more value to marketing strategies: According to Statista, total AR/VR spending worldwide was projected to amount to 12 billion U.S. dollars in 2020, and this is set to rise considerably to 72.8 billion U.S. dollars through 2024. While VR is great for simulated experiences, AR offers you an interactive experience to try products virtually. For example, L’Oreal’s makeup app allows users to try out various types of makeup online.

6) Customer Retention Marketing: Acquiring new customers is usually more expensive than retaining older ones. According to a study, a 5% increase in customer retention can increase company revenue by 25-95%. Hence, investing in improving communication mechanisms, customer education and onboarding, best in class customer support, and customer appreciation etc., can really be a great way to optimize your marketing ROI.

This article is written by Ted Mosbii from InfoStream Solutions of Toledo. InfoStream Solutions is a full-service Digital Marketing Company based in Toledo, Ohioarea serving customers in Toledo, northwest Ohio, Ann Arbor and southeast Michigan.

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